Description: Understand the basics of a PESTLE analysis; develop and present an infographic of a PESTLE analysis.
[wptabsy shortcode_id=”930″ alignment=”left” shadow=”1″ active=”#ffffff,#1e73be,#CECECE” inactive=”#111111,#fcfcfc,#CECECE” tabcontent=”#111111,#ffffff,#CECECE” shadow=”1″][tab icon=”fa-check-square-o”]Teacher Guidelines[/tab][tab icon=”fa-thumbs-o-up”]CAN-DOs[/tab][tab icon=”fa-comments-o”]Activity[/tab][tabcontent]Title of LO: Conducting a PESTLE analysis
Level: B1+
Target audience: all college level students
General goals/objectives: reading, writing, presenting
Specific goals/objectives:
- understand the basics of a PESTLE analysis;
- develop and present an infographic of a PESTLE analysis.
Materials needed for activity: (check the following)
- internet access
- projector
- BYOD (Bring Your Own Device – smartphone, tablet)
Time: 270 minutes
Overview: Read background information on PESTLE analyses, conduct research on a company, create an infographic, present it.
Activity 1
Have Ss learn about a PESTLE analysis and read through the sample (see links in the activities for the background information).
Activity 2
Ss conduct research for their own PESTLE analysis. It is important to help them understand what reliable sources are for this research.
Activity 3
- Discuss the popularity of infographics and why they are a useful way to summarise information. Perhaps do a Google search for infographics of different types.
- Ss develop an infographic (samples provided) that summarise their analysis.
- Optional: they can present the infographic to the others in class.
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| Reception / Reading | Reading for orientation | Can scan longer texts in order to locate desired information, and gather information from different parts of a text to fulfill a specific task (adapted B1+) |
| Production / Speaking | Addressing audiences | Can give a prepared straightforward presentation on a familiar topic which is clear enough to be followed without difficulty most of the time, and in which the main points are explained with reasonable precision (adapted B1) |
[/tabcontent][tabcontent]Conducting a PESTLE analysis and developing an infographic
- Conduct a PESTLE analysis on a company of your choice. Detailed step-by-step instructions and a worksheet download are available here. Your research can be based on reliable sources such as: governmental websites, newspaper articles, market research reports, and interviews with experts. Use this sample PESTLE analysis of TESCO as a guide.
- Present your PESTLE analysis in an infographic using a tool such as Canva. Here is a good guide to follow and some dos and donts. Here are some samples:
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