Description: Read a case study about marketing to university students; read about developing a marketing plan, including a sample; write and possibly present a marketing plan for a new product/service for university students. Google Doc Download PDF [wptabsy shortcode_id=”924″ alignment=”left” shadow=”1″ active=”#ffffff,#1e73be,#CECECE” inactive=”#111111,#fcfcfc,#CECECE” tabcontent=”#111111,#ffffff,#CECECE” shadow=”1″][tab icon=”fa-check-square-o”]Teacher Guidelines[/tab][tab icon=”fa-thumbs-o-up”]CAN-DOs[/tab][tab icon=”fa-comments-o”]Activity[/tab][tabcontent]Title of LO: Marketing to University Students Level: B1 […]
The Future of Innovation
Description: Prepare an argument; speak in a debate; and write an opinion about innovation. Google Doc Download PDF [wptabsy shortcode_id=”685″ alignment=”left” shadow=”1″ active=”#ffffff,#1e73be,#CECECE” inactive=”#111111,#fcfcfc,#CECECE” tabcontent=”#111111,#ffffff,#CECECE” shadow=”1″][tab icon=”fa-check-square-o”]Teacher Guidelines[/tab][tab icon=”fa-thumbs-o-up”]Can-Do\’s[/tab][tabcontent]Title of LO: The Future of Innovation Level: B1->B2 Target audience: all college level students General goals/objectives: speaking and writing Specific goals/objectives: Preparing an argument Speaking in a debate Writing […]
A Code of Ethics
Description: Read sample code(s) of ethics and guidelines and formulate their own code of ethics for students’ field. Google Doc Download PDF [wptabsy shortcode_id=”670″ alignment=”left” shadow=”1″ active=”#ffffff,#1e73be,#CECECE” inactive=”#111111,#fcfcfc,#CECECE” tabcontent=”#111111,#ffffff,#CECECE” shadow=”1″][tab icon=”fa-check-square-o”]Teacher Guidelines[/tab][tab icon=”fa-thumbs-o-up”]Can-Do\’s[/tab][tab icon=”fa-comments-o”]Activity[/tab][tabcontent]Title of ER: A Code of Ethics Level: B2 Target audience: all college level students General goals/objectives: Writing a Code of Ethics Specific […]
Greenwashing Mini-Research Project
Description: Learn about greenwashing and then identify a case of greenwashing in the local context; write and administer a questionnaire about greenwashing; do background research on greenwashing; orally present the research process and conclusions; write an introduction to the research project. Google Doc Download PDF [wptabsy shortcode_id=”926″ alignment=”left” active=”#ffffff,#1e73be,#CECECE” inactive=”#111111,#fcfcfc,#CECECE” tabcontent=”#111111,#ffffff,#CECECE”][tab icon=”fa-check-square-o”]Teacher Guidelines[/tab][tab icon=”fa-thumbs-o-up”]CAN-DOs[/tab][tabcontent]Title of LO: […]
You’re hired! Well, almost
Description: Write a CV, job application letter; learn about interviewing; write a thank you note. Google Doc Download PDF [wptabsy shortcode_id=”584″ alignment=”left” active=”#1e73be,#c7ecf9,” inactive=”,,” tabcontent=”,,”][tab icon=”fa-check-square-o”]Teacher Guidelines[/tab][tab icon=”fa-thumbs-o-up”]Can-Do\’s[/tab][tab icon=”fa-comments-o”]Activity[/tab][tabcontent]Title of ER: You’re hired! Well, almost… Level: B2 Target audience: all college level students General goals/objectives: writing, speaking Specific goals/objectives: Write a CV. Write a job application letter. […]
