Description: Read a case study about marketing to university students; read about developing a marketing plan, including a sample; write and possibly present a marketing plan for a new product/service for university students. Google Doc Download PDF [wptabsy shortcode_id=”924″ alignment=”left” shadow=”1″ active=”#ffffff,#1e73be,#CECECE” inactive=”#111111,#fcfcfc,#CECECE” tabcontent=”#111111,#ffffff,#CECECE” shadow=”1″][tab icon=”fa-check-square-o”]Teacher Guidelines[/tab][tab icon=”fa-thumbs-o-up”]CAN-DOs[/tab][tab icon=”fa-comments-o”]Activity[/tab][tabcontent]Title of LO: Marketing to University Students Level: B1 […]
Conducting a PESTLE Analysis
Description: Understand the basics of a PESTLE analysis; develop and present an infographic of a PESTLE analysis. Google Doc Download PDF [wptabsy shortcode_id=”930″ alignment=”left” shadow=”1″ active=”#ffffff,#1e73be,#CECECE” inactive=”#111111,#fcfcfc,#CECECE” tabcontent=”#111111,#ffffff,#CECECE” shadow=”1″][tab icon=”fa-check-square-o”]Teacher Guidelines[/tab][tab icon=”fa-thumbs-o-up”]CAN-DOs[/tab][tab icon=”fa-comments-o”]Activity[/tab][tabcontent]Title of LO: Conducting a PESTLE analysis Level: B1+ Target audience: all college level students General goals/objectives: reading, writing, presenting Specific goals/objectives: understand the basics of […]
